Senior Digital Marketing Manager

Company Overview

Organisations are increasingly working with digital data. They exchange sensitive information with an increasing number of parties. This creates a lot of new added value, but the risk rises as well. We meet the growing demand for security, privacy, efficiency, and user-friendliness in information sharing.

Zivver is a user-friendly solution for secure email and file transfer straight from your familiar email programme. This enables you to prevent human errors, encrypt your data against hackers and keep control of the information sent.

Job Description

Drive Zivver’s growth marketing through paid acquisition channels (Paid Search, Paid Social, ABM, Display, Review Sites, etc).
Own the strategizing and execution of digital campaigns, optimization, testing, and reporting to maximize our return on ad spend.
Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all digital marketing materials—coordinating and socializing with content, creative and country marketing team members.
Identify new opportunities in existing channels and test new channels to expand the scope of our performance marketing efforts and fuel overall growth.
Ensure that we have the right tracking and attribution set up in place so that we can reliably measure performance and scale up our ad spend.
Work with our in-house designers and agency to implement the necessary changes to landing pages on our website to increase lead numbers and quality.
Evolve our landing page strategy to drive conversion optimization.
Work with the data team to define the relevant KPIs for digital marketing and to measure the success of demand generation activities; using analytics to inform business decisions and course-correct when needed.
Own the day to day campaign operations end to end, working closely with all internal stakeholders to achieve the best outcome.
Build and document processes for your channels to maintain operational excellence.
Individual contributor role with no direct reports.

Job Location

Amsterdam, The Netherlands

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