The Citizen Development platform Betty Blocks is all about empowering a new generation of developers and breaking the boundaries of technology for business innovation. They support citizen developers, help organizations innovate, and challenge assumptions of what a no-code platform can achieve.
Your main focus will be on generating and qualifying leads that are interested in the Betty Blocks platform. Through desk research you analyze different markets and come up with strategies to find new leads. In these activities you pair up with an Account Executive (AE). Together with the AE you will also actively collaborate with the Marketing team to set up campaigns that are focused on lead generation within certain industries.
You proactively approach potential customers (called prospects) by phone, LinkedIn or email and you schedule different types of meetings with them. During these touchpoints you are constantly focused on better understanding their needs in order to push them further along the sales funnel. After the first qualification you will schedule a follow-up (Zoom) meeting that includes a presentation, demo or a workshop.