Reason for the role:
Given our ambitious growth plans we are looking to hire a Marketing Director / Head of Marketing who will be responsible for the companies Marketing and Lead Generation strategy. You will be a key member of the management team, developing and implementing marketing strategies which will strengthen the businesses position in the marketplace, building sustainable growth.
The role of Marketing Director / Head of Marketing will require a passion for technology and it’s capacity to make a difference in the life of our customers. That role also requires a very strong attention to detail and someone who is very data driven.
You will have responsibility for:
- Developing the long-term company marketing strategy, with an emphasis on achieving sales growth, market penetration and cost-effective customer acquisition.
- The development and implementation of a winning Lead Generation strategy for our SMB market and Account Based Strategy for our enterprise customers.
- Work closely with both the sales and product team to ensure perfect alignment between product market fit and launching in a market.
- Developing reporting dashboard and strong discipline in measuring performance.
- Hiring and retaining top talents in the marketing team across all functions, from Content to MarTech and Data insights.
- Take ownership of the business’ reputation and recognition; including brand, PR and communications.